Maloja A Place
During the winter of 2001 while on holiday in the Engadin Valley of the Swiss Alps, we heard of a little known place called Maloja. We didn’t know much about it or even if it was accessible to skiers and snowboarders. Motivated by the the fresh powder that day, we set out to find it.
Maloja was only 17km from St. Moritz and the sleepy place offered perfect conditions, a steep grade, interspersed with pine trees, covered in a white blanket of snow and not a single track in sight. But the lift, we discovered, was not operating. As we started to hike the slope, the door of a small shack opened and out came the lift operator. “Good to see you”, he called in his deep local dialect, "I’ll start the lift”.
What we experienced that day on the slope is history. The picture embossed in our memories is one of virgin snow, the sound of our laughter and the feeling of pure joy for life. The perfect day, with friends in the perfect place, somewhere in the Swiss Alps, Maloja.
Maloja A Brand
Maloja is a German brand that makes functional outdoor clothing and accessories for men, women and children. Maloja combines technical superiority and style.
Being consciously responsible for what one does is not a trend to us, but rather something intrinsic to our brand. Social responsibility, sustainability, workplace conditions, our environment and fair practices for our business partners are all key factors integrated into Maloja’s founding values.
The desire to be filled with positive energies that time in nature provides is the basis of the inspiration and it motivates us to this day, to respect and care for our natural environment. The values of honesty, authenticity, respect and decency go hand in hand at Maloja.
Maloja A Lifestyle
Maloja is the equivalent of anything heartfelt, true and beautiful. A peak, a trail or just a certain moment in time that feels good, is Maloja. The moment shared at that simple lift at Maloja Switzerland is our expression for “going your own way”.
It doesn’t take much to create a perfect day, just some courage, imagination and good friends. When we started Maloja in 2004, to create the mission for our brand, we looked to the revelation we experienced on that fateful day in 2001. It seemed only right to name the brand Maloja. For us life is simply “Maloja”.
